About Me
With Masters in Business Administration from University of Mumbai and HFI-CUA™ certification from Human Factors International, I am a user research and design specialist combined with creative visualizing and business acumen. I possess strong analytical thinking, open to unconventional ideas and a go-getter. I like to explore and utilize the most current design tools along with the understanding of human behavior through user-centric research and analysis.
Work Experience
Senior Specialist – UX Interactive
LTIMindtree
Sep 2024 – Present
Designed and optimized enterprise applications that improved productivity and streamlined key business processes, enhancing user experience and reducing task completion time by 30%.
Senior Associate – UX Research
Cognizant Technology Services
Jun 2021 – Sep 2022
Conducted 20+ user studies with UserZoom, translating insights into actionable design recommendations for a top banking client, enhancing user engagement by 25%.
Senior Product Designer
Travelopia
Apr 2024 – Jun 2024
Created a scalable Design System for THL brands, improving brand consistency and reducing design turnaround by 40%.
User Experience Lead
Digitas India
Aug 2018 – Jun 2021
Directed usability testing sessions with 90+ participants, refining personas, journey maps, and IA based on user insights.
Senior Experience Designer
Publicis Sapient
Sep 2022 – Feb 2023 | May 2023 – Jan 2024
Conceptualized and delivered intuitive, user-friendly digital experiences, aligning designs with client goals and user needs, resulting in a 20% improvement in user satisfaction metrics.
Senior Researcher (SME)
Course5 Intelligence
Apr 2014 – Feb 2018
Spearheaded 20+ qualitative and quantitative research projects, implementing user journey mapping, UI design, and pre-sales strategies
Core Competencies
UX Research & Strategy:
Research Methods • Usability Testing • Heuristics Evaluations • Customer Journey Mapping • User Interviews • Surveys • Focus Groups • A/B Testing • Card Sorting • Statistical Analysis • Reporting
UX/UI Design:
Design Thinking • User Personas • Task Flows • Information Architecture • Wireframing • Prototyping • Responsive Design
